Baltic SMB Digital Gap Census

How present Baltic small businesses really are online — measured from public data, refreshed weekly

12,573businesses analyzed
31%have no website
30%have a weak or broken site
31%have an unclaimed Google listing

Lithuania

6,673 businesses analyzed
CityBusinessesNo websiteWeak siteUnclaimed
Vilnius1,04623%27%23%
Kaunas84429%32%25%
Klaipėda77736%36%28%
Šiauliai71335%35%31%
Panevėžys66439%32%34%
Alytus53852%39%44%
Marijampolė44450%47%40%
Mažeikiai41155%40%48%

Estonia

2,884 businesses analyzed
CityBusinessesNo websiteWeak siteUnclaimed
Tallinn82716%18%23%
Tartu66420%21%29%
Pärnu48026%18%26%
Rakvere24528%24%35%
Viljandi24433%27%32%
Narva22445%35%42%
Kohtla-Järve12145%36%50%
Maardu7947%21%42%

Sweden

2,156 businesses analyzed
CityBusinessesNo websiteWeak siteUnclaimed
Göteborg1,72218%27%
Malmö43421%23%

Latvia

860 businesses analyzed
CityBusinessesNo websiteWeak siteUnclaimed
Riga86026%27%22%

Notable gaps

  • 75% of Mažeikiai beauty salons businesses have no website56 analyzed
  • 75% of Tauragė auto repair businesses have no website28 analyzed
  • 73% of Alytus gyms & fitness businesses have no website60 analyzed
  • 71% of Alytus beauty salons businesses have no website56 analyzed
  • 69% of Mažeikiai auto repair businesses have no website45 analyzed
  • 66% of Klaipėda hairdressers & barbers businesses have no website29 analyzed

Methodology

The census covers 12,573 local businesses across 23 cities in Lithuania, Estonia, Sweden, Latvia. Listings are collected from public sources — Google Maps listings and the businesses’ own websites — and each website is quality-audited weekly for reachability, SSL and overall health.

This page publishes aggregates only. No individual business can be identified from it: any slice covering fewer than 10 businesses is suppressed. Percentages are calculated against the businesses whose state is actually known — where a signal could not be determined, the business is excluded from that percentage rather than assumed.

Business owners can look up what the census recorded about their own listing at Check your business, and can have a listing removed at any time — see Data removal.